Cost Comparison

Demo “Script”

“What I’d like to show you now is a cost comparison of hard water vs soft water. Now, I want to show you where most of your soap costs come from and why you’re using such harsh products. I want you to imagine that each of these flasks is an automatic washing machine, and we are doing a clinical study of loads of laundry over 1 year time.

What I have here is some natural soap. It’s a nice pure soap used in hospitals and doctors’ offices. We’re going to start by putting THREE drops of this pure soap into each of our little flasks (don’t put the soap in yet). Then just like an automatic washer, we’re going to shake them up and look for a standing head of suds. I want you to think of each drop of soap that I put in here as a box of laundry detergent. This will show you what you’re spending now as opposed to what you could be saving with the Jason’s and Brita systems to do the same amount of cleaning (put three drops of soap in each flask, counting aloud). Now before we really shake them up, I just want to move them around a little and see if you can see any discoloration in either of the flasks. Can you see one of them discoloring? (let them point to raw water). We have an old saying in our business; “If you want to dye something gray, wash it in raw water.” This is one reason you’re using such strong products and so many of them. If you didn’t your clothes would be this color. (Hold up the refined flask). Look at that, isn’t it pretty? If you hadn’t seen me put the soap in this one, you wouldn’t believe it. O.K. Let's shake these up now and see what happens. (Hand raw water flask to Bob and the Refined flask to Mary. Encourage them to really shake vigorously. Take Mary’s flask and finish shaking it for her, encouraging Bob then take his tap water.) Soap doesn’t have a brain, right? No, of course not, it’s only job is to clean, right? Well, you have to break this water down before you can clean with it. This water (Clean WATER) we’ve broken down by subtraction. All the stuff that prevents the soap from working is trapped right here in my little portable. (Gesture towards the miniature conditioner). Here, we are going to break your water down the same way you do it by adding more. We have to keep adding soap and keep adding soap or your clothes would come out this color and not so clean. As a guess (hold up your hand with fingers spread) how many drops are we going to have to add to your water to get equal suds? (Get an answer). I really don’t know because every place is a little different. We have three in there already, right? Let’s try 10. Shake this one up again and we’ll see what happens. (Let him shake the bottle, be shocked by no suds). Nothing. Well, we have 10, lets try 20. O.K., now we have some suds, but (gesture) the junk in the water makes them fall back down. We have equal suds but would you look at the mess!!! Doesn’t that look an awful lot like bath water? (Look disgusted).

How many times have you jumped into the tub, you start soaping up and there goes the bar of soap? You look down and you can’t even see the bottom of the tub, let alone the bar of soap. You think, “My gosh, am I really that dirty?” Well, it’s not necessarily the dirt from your body. It is the junk that’s already in the water! In fact, this water looks like someone already took a bath in it, doesn’t it? (Pause and let them respond). We completely plug two and a half million pores in our bodies when we bathe in this mess! Now the refined water took three drops and your tap water took 30 drops. That’s a 10 to 1 ratio correct? So with your tap water you are going to use 10 times more soap and get far inferior results. Another way to look at it is that with our refined water, you can use 90% less soap and get far better results, don’t you agree? Let’s put this into perspective. Let’s say everyone shopped at Costco for ALL of their household products and you only got to shop once per year, srota like Purge shopping or something. You have soft water and your neighbor doesn't. Because you have soft water, how many bottles of laundry detergent do you have in your cart? (Hold up the ‘soft’ water flask). How about your neighbor? (Hold up the hard water flask). Yeah, you’re right. You only have 3 bottles and the have 30+... So who is the smart consumer? Who is spending less? And why are YOU spending less? You mean you don’t have some special coupon or know the owner of Costco and you’re about to get a “family” discount? (Laugh and shake your head no). No, all you have to do is what? Yeah, you’re right. Just get clean water. Crazy thing is that the same thing applies to all of your household products, laundry detergent, multi-purpose cleaners, shampoo, body wash, facial bars, hand soaps, lotions, and even toothpaste just to name a few. Is that a small amount of savings or A LOT? Some of your neighbors already have clean water and are enjoying saving all of that money. Now it’s your turn.

SO CAN YOU SEE HOW HAVING CLEAN REFINED WATER WILL SAVE YOU MONEY IMMEDIATELY IN YOUR HOME? YES.

ARE YOU INTERESTED IN SAVING MONEY? IF THERE WERE EVER A GREAT TIME TO START SAVING MONEY WHEN WOULD IT BE? YES, OF COURSE......NOW... GREAT, YOU ARE GOING TO LOVE YOUR NEW SYSTEM!

Let me ask you a ridiculous question at this point. (Hold the flasks up). Which one of these would you rather bathe in? Wash your hair in? Which could get your clothes cleaner? (Pause and get a commitment) Naturally, the cleaner the water, the better results we get.”